Jessica and her sister Ashley Simpsons want to launch their own fashion line for tween apparel.
The new collections which are going to be available this coming fall will be created for tweens.

The new tween fashion apparel includes sportswear, denim and active wear styled after Jess’ “girly, playful attitude,” the line will also feature knit tops, pullovers, striped shrunken knits, graphic T-shirts, drawstring pants, footwear and outerwear.

According to Jessica, creating the fashion line for tweens was a natural selection for the brand. She added that she is excited to bring her younger sister Ahsley to the fashion industry. Her younger little sister will become the co-creative director since she brings a savvy rocker edge that defines today’s tweens.

Ash said that her goal as a co-creative director is a design clothes that is going to inspire young girls on expressing their personalities and also their creativeness in fashion.

This is the first time that the sister works together toward the fashion industry.